We all have them; a story, a past – it’s the thing that drew us to the business we are now running, and often it is from a passion or a need we have seen that we feel needs solving for others.
Have you thought about what makes your business so unique, or why you feel a customer should come to you? It doesn’t matter if you are in a crowded market or are the only supplier, we all do things differently and for different motives. It is this back story that will attract you to one customer and not to another.
Finding your authentic self and telling your story is one of the most powerful ways you can connect with your customers.
This an important part of a website. It can tell your story and allow a customer to connect with you before you even know they exist. Being authentic, and telling customers your reasons behind you doing your business, grows trust.
To one person it may be creating something so they can give money to charity, to another it may be from experiencing a need that you want to then solve for others.
I love exploring your story, and finding the way to share it most effectively with your customers. It is your story that helps to shape your whole branding.